This session, which is a sample excerpt from Content Marketing Institute’s “Content Marketing University” curriculum, discusses building the case for content marketing within your organization. Presented by Robert Rose, Chief Strategy Officer for Content Marketing Institute. To learn about and enroll in the entire Content Marketing University series, visit: http://www.contentmarketinguniversity.com.
Scott Brinker held the Marketo Summit audience riveted as he showed how agile management techniques developed in software engineering can be applied to content marketing. Fast-paced and entertaining with a magic combination of compelling but simple visuals and an engaging storytelling style, this presentation about agile marketing shows how an event keynote can be turned […]
Agile Marketing: Managing Marketing in a World of Constant Change